Plan by room category, not by room number

Start with the categories a guest can book and the features that distinguish them. Different layouts, terraces, views and bathrooms may deserve their own images; nearly identical rooms may not all need a separate sequence.

Look at your existing website or booking pages as you build the list. If a guest cannot understand what is included, another decorative detail will not answer the question. Clear coverage comes before filling the gallery.

Let the light help organise the day

Courtyards, terraces and bedrooms may each have a different useful window of light. Walk through the property with that in mind and discuss a shoot order that follows the spaces rather than the order in which rooms happen to be ready.

Preparation matters. Bedding, lamps, furniture placement, glass, towels and small distractions can change the reading of a photograph. Assign someone who knows the property to help keep the spaces consistent while the team works.

Photograph the experience with intention

Breakfast, a quiet terrace, a welcome drink or a person moving through a courtyard can help show the character of a stay. Choose scenes that genuinely belong to the property, rather than adding a generic version of 'luxury' to every image.

If people are part of the plan, agree on who appears, what they will do and when the spaces will be available. Lifestyle photography needs preparation too, even when the final image feels unplanned.

Think about the page where the image will live

A website header, a room gallery and a vertical social post do not ask for the same framing. Share the required image formats and any copy that needs to sit over the photograph before the shoot.

The result should help a future guest understand the place and decide whether it is right for them. A coherent, truthful set is more useful than a collection of dramatic angles that make every space difficult to read.

A hospitality shoot starts with

  • Room categories and the spaces that distinguish them
  • Access windows and a realistic preparation plan
  • The property's useful light through the day
  • Food, people and experiences to include
  • Website, booking platform and social requirements
  • A clear selection and delivery brief

Refreshing a hotel or riad's visual identity in Marrakech? Send Next Era Media the property, the spaces to cover and the channels you are preparing for.

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